Fri. Mar 29th, 2024

Positive Food Venture, the owner of the ice tea brand Brewhouse, has secured around ₹14 crore ($2 million) loan from Singapore-based FMCG Group Food Empire Holdings.

Earlier in December 2017, it was reported that Food Empire Group acquired a majority stake in Brewhouse for ₹4 crore.

Brewhouse was founded by Siddhartha Jain, an alumnus of IIM Calcutta and a former investment banker. It is India’s first real-brewed and low calorie bottled iced tea brand.

The brand offers four variants of iced teas including Classic Lemon, Classic Peach, Citrus Green, and Honey Mint, packaged in recyclable glass bottles.

Speaking about the funding, he said, ”At Brewhouse, we are passionate about providing a better-tasting and healthier beverage option to consumers who are looking for alternatives to soft drinks.”

He further added, “We plan to invest the loan amount from Food Empire Group towards expanding our reach to 10,000 points of sale in 2020 and to introduce newer and interesting variants.”

Since starting operations in Delhi in May 2017, Brewhouse has expanded to more than 10 cities including Delhi, Chennai, Bangalore, Mumbai, Pune, Kolkata, Hyderabad, Jaipur, Chandigarh, Lucknow and are retailing with over 300 restaurant & café partners.

Currently, the brand has over 2,000 points of sale in major cities and continues to expand its pan India presence.

With operation in more than 24 countries, Brewhouse is the only consumer-facing investment of Food Empire Group in India.

Apart from Brewhouse, earlier this year, non-alcoholic beverage brand Coolberg raised seed funding from India Quotient and IAN Fund.

By Varun

Startups | Books | Ideas

Leave a Reply

Your email address will not be published. Required fields are marked *