Chaayos, a tea-focused cafe-chain, is planning to extended its range of offerings for consumable goods, as well as its offline stores. The company is currently selling products through its cafes and online store.
The company wants to be the part of the tea habits of the consumers, according to chief executive officer Nitin Saluja. He says that the company currently delivers tea at home, and offers various flavors such as adrak-tulsi chai, chai masalas, and a few ready to drink chai mixes.
By November this year, the company is planning to introduce new products. It will be launching Chai Pattis in order to help. Nitin says that “the special blends will ease the process of making a cup of chai. Each blend will be full of myriad spices and herbs.”
Since the launch of company in the year 2012, Chaayos has opened 30 stores, and has opened 15 more during this financial year. The company isn’t stopping and is planning to add 25 more during the rest of the year. The prime focus for the company will be Mumbai, Delhi and Chandigarh.
Chaayos started selling packaged tea leaves, along with tea masalas and premixes around a year and half ago. Along with selling its products through its cafes, it also sells it via Amazon India. It will soon extend its retail channels with the inclusion of organized retail stores like supermarkets.
The packaged products have grown for the company since its launch, and is contributing about 5 percent to Chaayos’ total revenue. According to the data from Registrar of Companies (RoC), Chaayos had sales of ₹10.5 crore in the year 2015-16.
The data from consumer research firm Euromonitor reveals that cafes/bars as a market grew have grown 11 percent year on-year in calendar year 2016. It is expected to grow 5 percent CAGR (Compounded Annual Growth Rate) in 2017.
Chaayos was started in November 2012 with an aim to become a contemporary interpretation of the chai adda, serving freshly made chai. Founded by Nitin Saluja, the company has raised more than ₹32 crore ($5 million) in its Series A funding round from Tiger Global Management.