The Indian Wire » Startups » China’s social networking app Helo aims to expand user base in India

China’s social networking app Helo aims to expand user base in India


Helo, a social networking app, owned-by China’s ByteDance has made a goal to double its user base in India to 100 million by the end of 2019, reported by ET. The platform is currently in a chase for content creators by offering a possibility of instant stardom and future revenue generator.

“We want to widen the engagement of creators and increase their social currency,” said Raj Mishra, head of creator strategy at Helo. “All of us are trying to capture attention span of users. Whatever we do is driven towards getting users and creators to stay on the platform,” he added.

Helo is ByteDance’s India-first product launched in June last year. It is now available in 13 other countries for Indian communities and expats.

“We want people to use and exploit Helo to distribute content to people who otherwise would not have seen it. We identify talent and incubate them,” Mishra said.

Helo claims Indians use the platform on an average of 30 minutes daily and 85 percent of the posts are user-generated content.

“Helo gives access to people in tier one and two towns to showcase their talent. We then distribute the content which these creators make to a larger section of the audience whose engagement really matters,” he further said.

The content on Helo is strikingly similar to other social media networking platforms like Instagram, Youtube, Sharechat, DailyHunt, Clip, etc.

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