Cisco, a worldwide leader in IT and networking, will acquire CloudCherry, a customer experience management company, based out of Bengaluru and US, by the end of 2020.
Post acquisition, the CloudCherry team will join Cisco’s Contact Center Solutions business.
“We’re thrilled to add CloudCherry’s market-leading customer experience management technology to our collaboration portfolio,” said Vasili Triant, vice president at Cisco.
CloudCheery was founded by Vinod Muthukrishnan 2013. The platform work with global enterprise clients offering SaaS tools to enhance customer interaction and experience on websites.
Its software solution includes customer journey mapping, out-of-the-box integrations and predictive analytics, which it claims improves sales outcomes and directly impacts revenue.
“This is the next step in realizing our vision for cognitive collaboration in the contact centre, enabling the delivery of the best, most personalized customer experiences, ultimately improving customer loyalty and lifetime value,” he added.
After acquiring CloudCherry, Cisco believes that the platform’s predictive analytics will help contact center agents with upselling and cross selling of products, discounts, service modifications and improve retention and loyalty of the company.
Besides Cloud Cherry, other similar platforms include SurveyLegend, Zendesk, Goodbox, Zoho Desk, Trustpilot, etc.