CleverTap partners with Exotel to offer better SMS marketing solutions to users

CleverTap, a user engagement and mobile analytics startup, has partnered with Exotel under which it will integrate latter’s SMS marketing solutions on its own platform.

This is aimed at enabling CleverTap customers to engage with their users via SMS in a more effective manner and run multi-channel personalized SMS campaigns for increasing user engagement and retention.

Speaking on this latest development, Kuldeep Dhankar, head of business at CleverTap, said,

At CleverTap, we adopt a customer-first approach and take into account all the feedback and requests that we receive. Based on their requests, we decided to integrate SMS as a user engagement channel on our platform. Exotel’s proven track record convinced us to choose their service offering.

He further adds that the integration will further help clients to run personalized engagement campaigns using push notifications, in-app messages, web notifications, emails, and now SMS as well.

Elaborating on the announcement, Shivakumar Ganesan, CEO and founder at Exotel, said,

We are delighted to partner with CleverTap to integrate Exotel’s solutions with their offerings. Technology can empower businesses to transform and create a profound impact. The combination of Exotel’s cloud telephony solutions with CleverTap’s next-generation mobile engagement platform creates an enhanced user experience which is of significant value to the marketplace today.

CleverTap was founded in 2013 by Anand Jain, Sunil Thomas, and Suresh Kondamudi. It is user engagement and analytics platform that is real-time, omni-channel, and works blazingly fast at any scale. The company is backed by Accel Partners and Sequoia Capital.