Fri. Mar 29th, 2024

WittyFeed, a viral content marketing platform, has raised an undisclosed amount of funding in a Pre-Series-A round. The round was led by independent investors Anand Chandrasekaran, Apurva Chamaria, and Ritesh Malik, along with a group of other marquee investors.

Other investors who participated in this funding round includes Ashish Toshniwal (Y Media Labs, CEO), Ajeet Khurana (Angel Investor),  Aneil Mahajan (Ex COO, Bhaskar Group), Piyush Goel (Beyond Key Systems Pvt. Ltd., Founder & CEO), Singapore Angel Network, and Harsh Mani Tripathi (Pyoopil Education Technologies, Founder and CEO).

The newly raised funding will be used by the company to strengthen its technology infrastructure, enhance its distribution platform, as well as towards augmenting its product portfolio. It is also planning to use the funding for the expansion of its sales team, and for video making for brands.

Apurva Chamaria, VP & Head of Corporate Marketing, HCL Technologies said,

I believe WittyFeed will benefit from this paradigm shift and emerge as a leading media company of the 21rst century. Most brands need help in thinking and executing like a publisher and WittyFeed has emerged as the trusted partner in helping brands chart this journey. I have been witnessing WittyFeed grow from strength to strength in a very quick time by mastering content creation and viral distribution. I see a brilliant future for them.

Founded in September 2014 by Vinay Singhal, Shashank Vaishnav and Parveen Singhal, WittyFeed now claims to have reached to 250 million page views per month in a short span of 3 years. It further says that it has an audience reach of more than 1 billion and gets 80 million unique readers and 160 million video views every month.

Vinay Singhal, CEO & Co-founder, WittyFeed, said,

WittyFeed is on path to become the world’s largest viral content marketing platform  where brands share their stories with their consumers and the distribution is taken care of by WittyFeed’s AI driven platform. We are delighted to receive great mentorship from Anand Chandrasekaran and other individual investors as investors, mentors, and advisors.

The company is now looking to expand further in the US market which contributes about 30 percent of the total traffic on its portal. It creates content across 18 categories including travel, inspiration, relationships, health & fitness, food and celebrities.

By Jeet