Blue Vector, a creative agency, has reportedly, take over ContentNinja, an inbound-marketing firm, which works in deep-tech enterprises in India and the US, reported Yourstory.
According to sources, the acquisition has been commenced by Blue Vector in order to create a robust ecosystem of tactical enterprises that can service clients with across-the-board-building solutions.
Piyush Kedia, founder and CEO of Blue Vector, said, “I have known the ContentNinja team for about four years now and have cultivated a great relationship with them over the years. We have helped each other grow as companies and individuals, and established trust and acknowledgment around how we want to partner. ContentNinja has taken the time to nurture specialised content capabilities that we at Blue Vector noticed, especially since they perfectly complement our crazy-creative DNA.”
As part of the acquisition deal, the ContentNinja will continue operating with their native banner under the leadership of its founder.
Shriya Garg, co-founder at ContentNinja, said, “I am extremely delighted to be joining forces with Blue Vector. Culturally, we are perfectly aligned as a young, diverse, and industrious bunch, and I see a lot of cross-pollination of skills and creativity happening between us.”
Blue Vector was founded by Piyush Kedia in 2015. The platform Blue Vector offers solutions for social media marketing, branding, identity design, and video and print design, among others.
The company claims to have served over 100 clients in the automobile, food and beverage, media, real estate, and travel and hospitality sectors.
ContentNinja, on the other hand, was started by Shriya Garg and Mayank Gulati in 2016. The company ContentNinja has built a solid footing in the content industry with its strength in working with emerging technologies.