The acquisition is a part of Dailyhunt’s aggressive strategy of attracting new users residing in Tier II,III and IV Indian towns and villages.
“We saw the need of hyperlocal content is still largely untapped despite the presence of a host of traditional and new age content platforms in India. The latest acquisition of LocalPlay is a part of our strategic focus to penetrate the next billion users of Bharat, and build deep sustainable moats around our business and position us even better as the go-to destination for local language content in India,” Virendra Gupta, founder of Dailyhunt, said.
Dailyhunt is a mobile application that publishes news and aggregates news in 17 languages. It’s parent company is Verse Innovation. Its founder and CEO is Virendra Gupta.
It has been considered as one of the world’s top mobile applications for news with 22 million users and 30 billion page views per month. It has been predicted by Goldman Sachs.
While, launched in July 2018 from Moradabad in Uttar Pradesh by second-time entrepreneur Gunjan Kejriwal, and Prajwal P, Bengaluru-based LocalPlay is a hyperlocal video content and news content application.
It has done significant process and product innovation for on-ground news collection and production.
LocalPlay has enabled all its journalist partners across the country to share news on its platform, give editorial inputs and manage their payments transparently through their journalist app.
It raised a seed round from Orios Venture Partners, and other prominent angel investors.
“I am really excited to be a partner on this journey with Dailyhunt. We were working on a specific use case of hyperlocal content and realised that users have broader content needs and given that Dailyhunt has the right mix of original, professionally generated and now hyperlocal news content,” Gunjan Kejriwal, Founder of LocalPlay, said.
At present, Dailyhunt claims to offer more than 250,000 fresh pieces of news and content artefacts every day in 14 languages, licensed from over 1,300 publication partners.