E-Bike-based tourism startup B:Live raises ₹4 cr from DNA Entertainment Networks

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B:Live, an electric-vehicle startup, and India’s first e-bike tourism initiative, has raised ₹4 crore from DNA Entertainment Networks Pvt. Ltd, an entertainment and event management entity.

The startup plans to use the funds to expand its presence in the country and strengthen its technology platform. It is also looking to launch across 10 new locations in India over the next 12 months.

Samarth Kholkar and Sandeep Mukherjee, Co-founders, B: Live, said, “We have curated a unique combination of EV technology and experiential tourism. Both sectors are growing at an exponential rate and we have the first-mover advantage. With strong support from the Ministry of Tourism, state governments, and major hospitality chains, we aim to launch across 10 new locations in India in the next 12 months and 30 locations by 2023. We are also exploring popular experiential tourism destinations in Southeast Asia and have received a good market response.”

B:Live was founded by Samarth Kholkar and Sandeep Mukherjee in 2017. The platform is an experiential eco-tourism startup that offers immersive tours, powered by smart e-cycles.

It offers tourists an intimate experience of the culture and heritage of a destination on smart electric cycles, without compromising on comfort and style.

The founders claimed that B: Live had completed over 2,000 rides and helped save close to two tonnes of CO2 emissions in less than one year of its launch.

Currently, B: Live works closely with multiple state governments to encourage early adoption of electric vehicles across all tourist destinations in India, they added.

T Venkat Vardhan, chairman and managing director, DNA Networks, said, “The experiential tourism industry is growing more than 100 percent year on year. Electric vehicles are the future of mobility. Creating extraordinary consumer experiences has been the core of DNA Networks and we are happy to partner with B: Live, an eco-tourism startup that combines EVs with experiential tourism. The company is on a growth path and will soon be available across all tourist destinations in India and abroad.”

Being headquartered in Goa, it is operational in Pondicherry, Gujarat, and the UT.

The company serves guests from premium hospitality chains like Taj, Club Mahindra, Marriott, Hyatt, Hilton, Novotel, Radisson and more.

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