E-commerce giant Amazon launches Marketplace Appstore in India to help sellers business

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Amazon, an e-commerce giant, based out of California, has unveiled the Amazon Marketplace Appstore in India.

The newly-launched platform will help sellers to automate, grow and manage their businesses.

Gopal Pillai, Vice President, Seller Services, Amazon India, said, “The platform is designed to intuitively connect the right developer with the right seller to ensure that both parties can succeed. We want to become the go-to solution for sellers to access business tools for their various needs and minimise the time, effort, and money otherwise spent on searching and experimenting for appropriate solutions. The applications featured on the Amazon Marketplace Appstore have been verified and are completely reliable, and we believe that this will help both sellers and developers scale their businesses.”

Amazon, is an American multinational technology company, based out of Seattle that focuses on e-commerce, cloud computing, digital streaming and artificial intelligence. It was founded in 1994 by Jeff Bezos.

The company said that the Amazon Marketplace Appstore will provide access to up to 100 applications from across the world. Indian sellers will be able to explore features including browsing apps from Amazon and third-parties.

Sellers will also be able to discover relevant solutions for their business, authorize data access, and complete their purchase, it added.

This will help in reducing the time and effort spent on finding the right solution for specific needs – like finding a logistics partners or shipping provider, or a sales analytics tool.

Accessible through Amazon Seller Central, the marketplace appstore will enable sellers to browse and filter applications across 13 categories including Accounting and Tax Remittance, Inventory and Order Management, and ecommerce solution connectors, among others.

Some of the ace players in the e-commerce industry includes FlipkartMyntraJabongAlibabashopclues, and many more.

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