The Indian Wire » Startups » Fitness-driven startup Fitternity bags an undisclosed amount in Series A round from Sixth Sense Ventures, others
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Fitness-driven startup Fitternity bags an undisclosed amount in Series A round from Sixth Sense Ventures, others

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Fitternity, a Mumbai-based fitness discovery and booking startup, has bagged an undisclosed amount as part of its Series A funding from Sixth Sense Ventures and other investors.

The infused funds will help the company to scale up its newly launched subscription model and grow 10X to $100 Mn annual revenue over the next 24-36 months.

Nikhil Vora, founder and CEO, Sixth Sense Ventures, said, “Fitness and wellness is at an inflection point in India and Fitternity is at the driver’s seat propelling Indians towards a healthier life. Through their unique offerings for consumers, insurance companies and corporates, Fitternity will dominate the $7 billion fitness market in India.”

Fitternity was founded by Neha Motwani and Jayam Vora in 2014. The platform runs an integrated marketplace for preventive healthcare.

The startup helps people in discovering health-based destinations. The company has also partnered with gyms and health clubs to offer discounts to its customers.

The company claims that over 10 Mn consumers have used the platform to access more than 12K gyms and studios.

Fitternity is also working with corporates and insurance companies to push for preventive healthcare among Indians.

Moreover, the fitness platform enables employees to receive pay-per-session credits among other such services.

At present, fitness in India is a $3 billion market growing at 18 per cent, with only 4 per cent of the market comprising of organised gym chains. The global wellness market is estimated to be at $4.2 Tn.

Some of the similar objective holding companies include Sarva, Cure.Fit, Growfitter, FitPass and many more.

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