Flipkart to launch first multi-brand rewards system SuperCoins in July


Flipkart, based out of Bengaluru, and India’s largest growing e-commerce marketplace is all set to launch a multi-brand rewards ecosystem, called as SuperCoins. The first of its kind reward system will provide benefits to millions of its customers. It is set to be active in the first week of July 2019.

“With SuperCoins, customers will now be rewarded for doing everything they love, agnostic of which brand services they avail, and it will all be managed on one single platform. This will also greatly benefit our reward partners by not just enabling them to engage with over 160 million Flipkart customers, but also help them reap the benefits of a true multi-brand ecosystem,” Prakash Sikaria, vice president, growth & monetisation, Flipkart.

Flipkart, owned by Walmart, is based out of Bengaluru, founded by Sachin Bansal and Binny Bansal together in 2007. The company initially focused on book sales, before expanding into other product categories such as consumer electronics, fashion, and lifestyle products.

Earlier, in 2018, the company brought out its subscription service, Flipkart Plus to reward customers by giving them access to exclusive deals and free one-day deliveries.

While, the company quoted and said,”Flipkart Plus members will now experience a better rewards store with SuperCoins.”

The SuperCoins ecosystem is open to customers irrespective of the payment method they choose, the company added.

With a registered customer base of over 160 million, offering over 80 million products across 80+ categories, Flipkart is set to revolutionise the customer rewards landscape with SuperCoins.

Other major players in the e-commerce industry includes Amazon, Snapdeal, Alibaba, Paytm, Shopclues, etc.


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