Walmart-owned e-commerce company Flipkart is introducing the Flipkart app in Hindi and will provide premium content with free-for-all video streaming. The company will unveil it in other languages as well such as Kannada, Tamil, Telugu and Bengali in future.
These initiatives are expected to help Flipkart in its battle with rival company Amazon and competition from the yet to be launched e-commerce business of Reliance Industries.
The key result of that is, the first in the industry ‘audio- visual guided navigation’ in Hindi. This enables easy onboarding for new consumers, through a step by step guide making it easier for them to shop.
Flipkart’s video content offering is focused on three primary aspects: Free, curated, and personalized. With videos, Flipkart is eyeing the next 200 million consumers that are coming online. Flipkart believes most consumers’ first touchpoint with the internet is through online video content.
The company also aims to bridge the content to commerce gap with the launch of ‘Flipkart Ideas’. Customers will be able to use ‘Flipkart Ideas’ to narrow down specific products which are suitable for their needs. Integrated within the existing Flipkart app (both iOS and Android), this offering will empower users to make better purchase decisions by providing them with information that helps them research while shopping. To start with, content from over 30 brands and 400 influencers will be showcased with associated products from Flipkart in different formats such as videos, GIFs, images, stories, quizzes and polls.
With internet penetration rapidly increasing in India, people, especially in Tier-2 cities and beyond, are consuming content very differently. Flipkart said there are a new set of consumers, amongst the next 200 million shoppers who have a variety of questions and seek to mimic their offline shopping experience online. Flipkart Ideas is an effort to aid these consumers shopping journey.