Deepawali, the mammoth Hindu festival, celebrated across India, is arriving next month, and the business during the festive season brings double the demand from the customers against usual days.
And Flipkart, the e-commerce unicorn has already commenced preparations to match the influx of demand during the festive season. In order to strengthen its pan-India supply chain, Bengaluru-based company has partnered with around 27,000 kirana shops across 700 cities.
The company said that the move will further strengthen and personalise e-commerce experience for its existing 160 million customers, help deepen its reach to newer geographies and consumers and support ‘kiranas’ by enhancing their income.
“The nationwide kirana onboarding started about six months ago, undertaken keeping in mind the massive scale of the upcoming festive season, which witnesses heightened demand from customers from across the country, and also grow the business of our kirana partners,” it said.
Flipkart, owned by Walmart, is based out of Bengaluru, founded by Sachin Bansal and Binny Bansal together in 2007. The company initially focused on book sales, before expanding into other product categories such as consumer electronics, fashion, and lifestyle products.
“Kiranas are the oldest and most widely spread retail format in India which exhibit the modernness of the supply chain and deliver a successful customer experience management model. After digital payments, the next big revolution in kirana is going to be ushered in conjunction with e-commerce,” Kalyan Krishnamurthy, group CEO at Flipkart, said.
In fact, Flipkart already has a large supply chain network, currently delivering over one million shipments everyday across almost all pincodes in the country.
The company further added that the move will also help Flipkart scale up its reach across the country, especially in tier II and III towns.