The cricket World Cup season is on everyone’s mind and India’s performance so far, has been quintessential against its competitors. While, people are always stick to their smart phone screens when the men in blue are on the field, the payments apps and food delivery platforms have taken a proficient step to increase its business.
Platforms such as Zomato Cricket Cup, Swiggy Match Day Mania, Paytm Games and Tez Shots by Google Pay, which are just a few examples, are on a spree to woo customers in order to increase user base and stickiness, also the subscribers.
Whereas, according to the industry experts, the mechanism and working of these apps are very interesting. The in-app games enable the user to spent much time on the apps and completely viable for sector that are transaction-based.
“As gaming has become a rich source of mainstream entertainment, content-led engagement feature in these apps also makes them stand out in the market among other providers,” Manish Agarwal, chief executive officer, Nazara Technologies, a mobile gaming firm said.
Besides, players like Zomato has started games like Premier League and Cricket Cup as well.
“It also works as an icebreaker between Zomato and first-time users, especially in small towns, who not only get to experience how to order food online but also enjoy the cricket and prediction elements while doing it,” said a Zomato spokesperson.
Without lagging behind, India’s fastest growing digital payment platform Paytm is offering a fantasy cricket game, First Captains, which has seen more than 60 per cent of users play the game daily. Tez Shots, by Google Pay, is another virtual mobile cricket game.
“Addition of games to an app like Paytm gives more reasons to users to open the app, thereby driving up engagement. Users also compete in various free games to win rewards such as free movie tickets, flight tickets and goods, providing another platform to cross-sell for the ecosystem,” Sudhanshu Gupta, chief operating officer, Paytm First Games, said.
“The initiative is a recent one, but already we have seen more than 7,000 people and 32,000 have submitted the quiz in the app,” said Karthik Rangappa, vice president, research and educational services, Zerodha.