Indore-based technology driven sanitation startup Fresh Rooms has raised ₹3 crore in seed funding from an undisclosed angel investor.
The funds raised will be used to expand the brand Fresh Rooms to the key cities and busiest destinations of the country.
Fresh Rooms, owned and operated by Feeinsta Consulting and Services Pvt Ltd, was founded by a young entrepreneur Ashutosh Giri. Fresh Rooms is a first-of-a-kind pay-and-use washroom, which provides a luxurious and hygienic space to freshen up with added advantages of Café, Luggage room, rest rooms, etc.
These IoT-based smart toilets will automatically clean after every use, with most of its operations powered by solar energy to provide an eco-friendly model.
Ashutosh Giri, Founder, Fresh Rooms, said, “The perception about public toilets in India is completely gloomy. That’s why we have taken this challenge to change the entire eco system of public sanitisation. Nowhere else in the world such facilities are available.”
Fresh Rooms has also developed an app, that will allow the users to acquire detailed information about the surrounding restrooms, such as the location of the nearest public toilet, details of opening hours, accessibility, parking and other services, within seconds.
According to Giri, the sanitation startup is also in talks with other investors to raise more funds.
Fresh Rooms’ initiative is in line with the government of India’s flagship Swachh Bharat Mission, to make the country open defecation free by 2 October 2019. The campaign was launched by Prime Minister Narendra Modi, on 2 October 2014.