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Freshworks acquires marketing software startup Zarget

Expanding its range of offered products, Freshworks has announced that it has acquired marketing software startup solution, for an undisclosed amount.

Freshworks, the Chennai-based online software solutions provider, has announced that it has acquired marketing software startup solution, for an undisclosed amount.

Zarget has developed a platform which provides marketers and designers with Conversion Rate Optimisation (CRO) tools.

This acquisition marks the ninth acquisition for the customer engagement startup in the last two years. The acquisition is said to be a part of Freshworks’ efforts to build a range of marketing solutions for businesses of all sizes and across various sectors.

Post acquisition, Zarget will continue as a product under Freshworks brand and will continue to support customers. It will now be adding more features and release an extensive marketing automation software under Freshworks.

The company has revealed that more than 40 employees have already joined Freshworks from Zarget, 15 of them have been placed in other companies. The company is working with its investor portfolio companies to place the rest.

Commenting on the development, Freshworks founder and CEO Girish Mathrubootham said,

Acquiring Zarget will enable Freshworks to support customers with the pre-acquisition journey as well and truly transform the way our customers attract and engage with their prospective customers. Also, I have known the Zarget team for many years and I am personally thrilled to have them join the Freshworks family and power our expansion into the marketing software category.

Zarget co-founder and CEO Arvind Parthiban, said,

Freshworks wanted to get into marketing automation for a very long time and Zarget also wanted to evolve into marketing automation player from a CRO product. Both our vision aligned and it made sense to merge and grow faster. The deal was too tempting to deny and it was a win win for investors, founders, employees and freshworks. So we took it.

Zarget was founded in 2015 by former Zoho employees Arvind Parthiban, Naveen Venkat, and Santosh Kumar. It is a one-stop website optimisation software that assists clients in A/B testing, heatmaps, funnel analysis, split URL testing, and form analytics.

The platform’s CRO tools are aimed at helping businesses increase orders, customer interactions and signups on their website. The company was backed by Accel Partners, Matrix Partners, and angel investors such as Girish Mathrubootham.

Zarget currently claims to be serving more than 1,450 customers spread across over 30+ countries. Over 250 of these are paying customers including the likes of Buscape, Landesk, Carro, FreshDesk, Voonik, among others.

Founded in 2010 by Girish Mathrubootham and Shan Krishnasamy as a helpdesk software for customer support, Freshdesk was rebranded to Freshworks in June this year. It now boasts a suite of SaaS products that includes Freshdesk, Freshservice, Freshcaller, and Freshsales.

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