Grofers, a Gurugram-based online delivery startup, has hired 5,000 employees in its warehousing and front-end operations to cater growing demand, cited yourstory.
The company said that it also plans to expand its footprints in the Tier-II cities in 2020, and will later evaluate whether the retailer will go into the territories of Jammu and Kashmir.
“We are growing strong and have added 5,000 employees in the warehousing and front-end operations, ahead of our second Grand Orange Bag Days (GOBD) sale from August 10 to 18,” Saurabh Kumar, founder at Grofers, said.
Founded in 2013 by Albinder Dhindsa and Saurabh Kumar, Grofers offers products across categories such as grocery, fruits and vegetables. It operates in 13 cities.
“We are also planning to expand in the Tier-II cities next year and then territories of Jammu and Kashmir will be evaluated,” Kumar added.
He further said that Grofers hired around 400 women employees keeping the demand for GOBD, a customer acquisition strategy in mind.
Besides, at present, the company has 45 warehouses to feed 16 cities across the country.
“During the first edition of the GOBD sale in January this year, the company had acquired 2.5 lakh new consumers to online grocery shopping. It sold 1.81 crore items worth Rs 207.5 crore,” Kumar added.
Some of the significant online grocery startups in India includes BigBasket, Pepperfry, Zop Now, Amazon Now, Godrej nature’s basket, etc.