The Indian Wire » Startups » Himachal Pradesh: Amazon India signs 4 pacts with govt to benefit MSMEs, artisans and weavers

Himachal Pradesh: Amazon India signs 4 pacts with govt to benefit MSMEs, artisans and weavers


Enabling sellers, MSMEs, artisans and weavers from the state to benefit through digital trade, the Himachal Pradesh government has inked four agreements with the e-commerce leader Amazon India.

The four signed agreements include collaboration with Himachal Pradesh State Handicrafts and Handloom Corporation Ltd (HIMCRAFTS) and, HP State Handlooms & Handicrafts Development Cooperative Federation (HIMBUNKAR) in order to enable handlooms sellers and artisans to sell on

“We see a catalyst role for us in three key areas – jobs, MSME empowerment and exports. Our four different MoUs signed with the Government of Himachal Pradesh will help us play a significant role in addressing those areas and empower the local community of women entrepreneurs, artisans and weavers, MSMEs and SMBs,” Amit Agarwal, country manager and India SVP at Amazon, said.

Amazon, is an American multinational technology company, based out of Seattle that focuses on e-commerce, cloud computing, digital streaming and artificial intelligence. It was founded in 1994 by Jeff Bezos.

As part of the agreements, Amazon India will conduct trainings and on-boarding workshops at pre-identified product cluster locations of Baddi, Solan and Shimla to familiarise MSME exporters with creating a seller account and listing their products on

While, with the HP Department of Horticulture, it will empower community based organisations such as farmer producer organisations, cluster level federations and primary agriculture cooperative societies to benefit through e-commerce.

As per the sources, Amazon India has nearly 2,000 sellers in Himachal Pradesh, out of which close to 100 sellers export over 37,000 ‘Made in India’ products across the world registering sales of more than $33 million in 2019.

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