TikTok, a social media platform for making musical videos, has join hands with Bhumi, an NGO, to launch the CleanIndia challenge.
Bhumi’s partnership with China-based platform will enable the NGO to spread the challenge and draw in a greater number of TikTok users as part of the campaign.
Nitin Saluja, Director, Public Policy, TikTok India said that the app is committed to fostering a constructive change in India through its platform.
“We are delighted to collaborate with Bhumi for this significant campaign,” he added.
TikTok, owned by ByteDance was released in 2017 for markets outside of China. It is an iOS and Android media app for creating and sharing short videos.
The company said, “The entire campaign will culminate into 100+ events spread across 30+ cities, starting from August 2 until October 2, 2019 to commemorate Mahatma Gandhi’s 150th birth anniversary and help achieve the Swachh Bharat Mission of a cleaner India.”
Recently, the Madras High Court imposed a ban on TikTok app due to objectional content on it, which the courts stated as anti-national.
Some of the other social media platform includes Instagram, Facebook, Snapchat, Squad, YourQuote and LiveJournal, among others.