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IndiaRush : Secrets behind its success

The success story of IndiaRush is incredible, what they have achieved is a clear result of their hard work and dedication. The companies raising graph is a great pat for all the people connected to IndiaRush. The company had started its functioning in 2012 and since then, they have a clear mission and vision in everyone’s mind, they always had a primary focus on women fashion, which covers fashion from Indian ethnic wears to western wears, fashion accessories to traditional jewellery, party wears to handloom collections, each and every product makes a women more beautiful and looks more gorgeous. It is one of the fastest growing e-commerce companies in India which portrays women lifestyle and offers a various number of fashionable items for sale. After all the house is filled with talented people, who gave their best for the company so that they can reach to this level and this success story cannot be completed without mentioning the two pillars the co-founders, Rahi Jain and Arti Sharma.

Initially, Company only dealt with the men and women online fashion store but after a couple of years, the company found that they’ll be benefitted if they only focuses on one category so they shifted their focus to women fashion line. Then the company, approached to the reputed vendors and publishers with the small savings and gradual popularity, which is the struggling period for every big company. IndiaRush created a simple and sorted vision of meeting basic fashion necessities of women under a price which everyone can easily afford.

To attract the new bunch of customers and visitors and maintaining the former one, the company also come up with up to four different kind of sales in a month, to meet the expectation of people. Focusing on the maximum strength of people in its social platforms by creating highly interactive posts, the company boasts its large in-house management team. The most essential feature behind IndiaRush’s success is bringing the team members together and to work as a team, so they can do all kind of brainstorming and can give the best product in the market. With lower product profit margin and promising quality, People have this impression that IndiaRush offers high discount on online products rather than offline. The level of management and dedication of a core team made IndiaRush’s success story so exciting. Their annual turnover has now turned up to 80 crores in 2016.

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