California-based computer company, Kingston Technology is a world leader in memory products. It has recently announced the appointment of Brightstar Telecommunications India Limited as a Nationwide distributor for its business in across the country. They are trying to fulfil their common motive of growth and cumulative strengths of this new partnership, the primary focus of the company is reinforcing its current footprint in India and expanding into new market segments to promote their products and render services.
While talking about the appointment Kingston said that “We turn 30 in the industry this year and the success has been in our strong partnerships. We are happy to appoint Brightstar as one of our National Distributors for flash business. Their robust channel support mechanism will add immense value to our supply chain. We will now be able to extend the combined benefits to a much larger customer base. We have a history of high quality and durable flash products and with this partnership, we look forward to extending the same support to a larger part of the country.”
Mr Dev Parikh, CEO of Brightstar also commented that “We envisage tremendous growth in the external storage devices market in India. 3G and 4G network providers are competing for space in mobile content downloads, which in turn will fuel demand for affordable and high-performance memory solution. On the other hand, users of data seek easy, multi-functional, secure flash drives which can be carried around in plug & play formats. Hence, we at Brightstar believe this is the right time to partner with Kingston and be an important part of their market and business expansion in India.”