Mishry, a kitchen products review startup, based out of Gurugram, has raised an undisclosed amount of funding from Vir Sanghvi, a journalist and a food-tech entrepreneur.
The platform said that the infused funds will be used to increase content in the next few months.
“Reviews are getting more acceptance across the world and more so in the pre-saIe reviews, which are research and expert-driven. While consumers in the tech and auto sectors have enjoyed expert-driven reviews all along, nothing like this existed in the food space,” Vir Sanghvi, food columnist and Founder of EazyDiner said.
Mishry was founded by Tanu Ganguly in 2019. It is a women-led startup, which aims to make shopping for kitchen-related needs better.
According to a research, Indians spend up to 50% of their income on groceries, if that’s the kind of money people spend, then why not make better, informed choices about what to buy, inputs taken from Mishry.com.
Tanu Ganguly, founder of Mishry said, “Everything we bring into our kitchen has an impact on the health of our family. If we can check the features of a smartphone five times before we buy it – why don’t we do the same for the biscuits, juices, or dairy products we buy?”
The startup claims that it is a verdict-driven platform that will recommend best buying options in categories like grocery, snacks, dairy products, and kitchen appliances like blenders, microwaves, refrigerators, and air fryers.