Lucknow-based local discovery and recommendation startup Knocksense has raised an undisclosed amount of seed funding from Amitesh Pandey, Founder, VBS Infravision.
The fresh funds will be used for expanding in tier 2 cities like Indore, Jaipur, among others, along with strengthening its IT infrastructure.
Knocksense was founded by Whistling Woods alumnus Vibhore Mayank, along with Amity University alumnus Varul Mayank in 2016. It provides a digital platform to help people discover appealing stories, events, technology, among other things left out by the mainstream media, using visual, audio, and written medium.
Talking about the investment, Amitesh Pandey said, “Being from a media background, I was looking to invest in a media startup which was helping localities in finding the best things to do in a city,”.
He further added, “What attracted me the most to invest in Knocksense was its local presence in Lucknow. Being a regular Knocksense reader since 2017, I believed that their approach and content if replicated well in other smaller cities can definitely be a boon for localities and businesses alike.”
At present, the startup is active in Lucknow, Delhi NCR, Jaipur, and Goa. It plans to expand to other growing tier 2 cities with active millennial presence to reach out to its target audience. Knocksense is looking to launch other new verticals next year to further accelerate their growth.
Other players in the local discovery domain include New Delhi-based search and discovery startup Little Black Book, Bengaluru-based local discovery platform Trell, Gurugram-based local experiences startup Magicpin, among others.