Letstrack, a real-time tracking solutions provider has announced an investment of ₹13.71 crores ($2 million) in premium retailers under its new initiative called Letstrack points. Letstrack points will be available in every state at prime locations in India.
The investment is aimed at building strong relationships with premium retailers by offering them special schemes and promotions to provide a high quality of sales experience to customers.
To build a strong partnership, it will provide complete business support to the retailers helping them increase the footfall of the customers in the store, along with providing promotional branding support and increasing the retailer’s visibility using Letstrack media channels.
This initiative will not only help the premium retailers but also the customers. The customers will be able to resolve their queries and complaints instantly by walking inside the nearest Letstrack point, thereby significantly enhancing customer engagement experience.
Vikram Kumar, CEO, and Founder, Letstrack, said, “Being a market leader, we believe, it is our responsibility to keep introducing new products and offers by adopting a holistic approach including Retail Initiative and Customer Engagement. Therefore, through Letstrack Points there comes an extensive on-ground outreach for our partners in retail as well as the customer segment.”
Delhi-based Letstrack, a GPS enabled real-time tracking platform using IoT to deliver a wide array of services to its customers. It was founded by Vikram Kumar in 2015. Letstrack provides various app and web-based solutions that include a wide variety of products including, LT Petstrack, LT Kido, LT Freedom for different customers. It also provides over 250 features for its products including speed alert, parking alerts, zone alerts, instant records, emergency alarm, engine cut, among many others.
In India, Letstrack has penetrated over 30 cities which includes the major markets like Delhi, Bengaluru, Haryana, Punjab, among others. It also plans to further expand to over 50 cities in near future.