The firm Bombay Shirt Company will use the infused financials to expand into horizontal products such as trousers, denim and other categories in the menswear space and expand the brand’s physical footprint even deeper.
The Mumbai-based firm Bombay Shirt Company declared that the total capital raised so far stands at $11 million.
Akshay Narvekar, founder of Bombay Shirt, “The apparel industry is ripe for disruption. The trend of ‘fast fashion’ has caused reckless consumption which leads to a host of negative externalities. We at Bombay Shirt Company aim to propagate the notion of slow fashion – a much more careful and considered way to consume apparel. Our focus is on personalizing the journey for every customer by producing garments unique to them, while ensuring zero inventory and wastage; implementing this through advanced automation. With this funding, we aim to change the way the industry runs and make this the new status quo for apparel.”
The Bombay Shirt Company was founded by Akshay Narvekar in 2012. It is an online customized shirt brand and claims to be one of the market leaders in the custom apparel space, with 16 stores across India, Dubai, and New York.
“While the format of the stores will be re-envisioned, the number of touch points aim to increase to between 40-50, over the next 18 months,” added Narvekar.