India’s leading travel company MakeMyTrip has invested in Bengaluru-based Bitla Software. The details of the deal remain undisclosed.
“Our latest investment in Bitla Software is aimed at providing an extensive suite of technology products and solutions for the bus and hotel supplier ecosystem, which will further strengthen our strong market position,” Deep Kalra, chairman and group CEO of MakeMyTrip, said in an official statement.
With the investment, the company will be able to develop and expand its suite of travel focused technology products for customers.
Bitla Software, India’s leading SaaS solutions provider for Travel, Hospitality, Logistics business was founded by Dasharatham Bitla in 2007. It claims to be a global technology leader for online bus ticketing ecosystem.
It uses its product TicketSimply to help bus operators to grow their business using its global distribution network. Other products catering to Hotels, Holidays, and Logistics industry include HotelSimply, HolidaySimply, and CargoSimply respectively.
Bitla Software claims to be profitable with its vast list of clients and product offerings.
MakeMyTrip was founded by Deep Kalra, Rajesh Magow, and Keyur Joshi in 2010 with its headquarter in Gurugram. It is on its way to becoming a full stack service player in the online travel segment.
It had invested in other travel tech startups over the past few years including Simplotel, a hotel technology company offering SaaS-based solutions, travel planning venture Inspirock, hotel review portal HolidayIQ, among many others.
MakeMyTrip’s latest investment in the travel-focused technology provider Bitla Software is expected to strengthen the business of redBus, an online bus ticketing platform.
As per Google India-BCG’s June 2017 report, India’s travel market is expected to be worth $48 billion within the next three years. Coupled with technology, the travel industry is set to provide personalised travel experiences to it customers. MakeMyTrip will be looking to take advantage of its position and network in the market to stay ahead in the game.