Maruti Suzuki picks five startups for PoC under MAIL Programme to help growth

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Maruti Suzuki India has picked five startup for proof of concept (PoC) under its Mobility and Automobile Innovation Lab (MAIL) programme to help accelerate these concepts towards real-time applications, reported ET.

MAIL is an initiative by Maruti Suzuki to identify and bring together startups with innovative and cutting-edge solutions for collaborating in open innovation in mobility and automobile space.

The five startup that are selected for the MAIL programme constitute of Enmovil, Docketrun, Eyedentify, Xane and SenseGiz.

“The Indian automobile industry is at a crucial juncture. Several disruptions are taking place in the automobile and mobility space,” said Kenichi Ayukawa, Managing Director and CEO of Maruti Suzuki India.

Through an extensive exercise involving call for applications, thorough screening and pitch sessions, the five startups were selected for cohort 1.

“We are optimistic that partnering with these startups, we will enter into a new era of mobility and automobile solutions. Our aim is to now work along with these startups and enhance scalability of the solutions. These intelligent solutions will help enhance customer experience,” Ayukawa said.

Post selection into the first cohort, all the five startups underwent a three-month acceleration programme.

The startups were given access to Maruti Suzuki’s test bed and facilities to understand the current scenario and suggest solutions to fit business needs.

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