F&B brand &ME raises seed funding from Matrix Partners

Must Read

Howdy, Modi! : World media reactions on Modi-Trump’ grand Houston Event address

New Delhi, Sep 23: United States President Donald Trump and Indian Prime Minister Narendra Modi on late Sunday shared...

Howdy Modi : Modi-Trump mark history in US-India relationship with great show at Houston

Houston, Sep 22:  Modi, delivering his speech at the historic event, talks about the development underwent over five years...

ECI announces dates of Maharashtra & Haryana elections; Single Phase Election on October 21; Result on 24th

Election Commission of India has announced the dates of much-awaited state elections. According to the Chief Election Commissioner, Sunil...

Bengaluru-based Women focused food and beverages brand &ME, has raised an undisclosed amount in seed funding from US-based private equity investment firm Matrix Partners India.

The funds raised will be used to expand its distribution network, along with hiring senior executives and further research.

&ME is a brand providing women-focused health beverages, launched by Merhaki Foods & Nutrition Private Limited that was founded by Ankur Goyal in September 2017. It offers a wide variety of drinks with a combination of fruits, vegetables, spices, herbs, and flowers without any added preservatives and sugar. These drinks also provide a 30% daily nutrition for women with less than 80 calories.

According to the company, these drinks are made through a blend of modern science with Ayurveda to provide micronutrients that help detoxify the blood, cleanse skin, and strengthen hair and nails.

These products are available to its customers through its own website, along with other online platforms. They are also available offline in select stores in Bengaluru.

Ankur Goyal, CEO, &ME, said, “In the three weeks since our launch, we have sold 400 bottles, with over 70% of the sales coming from the modern trade stores in parts of Bengaluru. Over the next four months, we will expand across Bengaluru and then move to two more markets in South and North India next year.”

The company is looking to introduce three more drinks for women with Polycystic ovary syndrome, fat metabolism, and to develop core strength.

&ME’s investor Matrix Partners India is an early-stage investment firm that is focused on investing in various sectors like consumer technology, B2B, fintech, among others in India. Some of the notable investments by the firm in India include Clip app, DailyHunt, Ola, Quikr, among many others.


Please enter your comment!
Please enter your name here

- Advertisement -

Latest News

Amazon’s consumer business fully sheds Oracle, moves on AWS

Seattle, Oct 16 (IANS) In what could give the ongoing bitter war between Cloud majors Oracle and Amazon Web...

Chris Tremain returns to Sydney Thunder in BBL

Sydney, Oct 16 (IANS) Right-arm Australian pacer Chris Tremain has penned down a three-year deal with Big Bash League (BBL) franchise Sydney Thunder.Tremain will...

ED team in Tihar Jail to question P. Chidambaram

New Delhi, Oct 16 (IANS) A team of Enforcement Directorate (ED) officials on Wednesday arrived at the Tihar jail here to question senior Congress...

West Indies announce squads for Afghanistan challenge

St. Johns (Antigua), Oct 16 (IANS) West Indies have announced their squads for the upcoming tour against Afghanistan in which they have included several...

VHP stalls ‘Trishul Diksha’ in Ayodhya

Ayodhya, Oct 16 (IANS) The Vishwa Hindu Parishad has ended its 'Trishul Diksha' programme in Ayodhya and other places 15 days ahead of its...
- Advertisement -

More Articles Like This