After Flipkart’s women ethnic venture ‘Divastri‘, the online marketplace has launched ‘Metronaut’. Metronaut is a private label in men’s fashion and accessories. Metronaut as a brand will be retailed by a single seller, RetailNet which has outsourced the manufacturing. Besides the e-commerce company is planning to launch more private labels in furniture, fashion and decor ahead of the start of the festive season sale.
Rishi Vasudev, Vice president at Flipkart Fashion said, “Men’s fashion is a top category for us contributing 60% by value of all fashion sales. Women’s fashion is catching up at 40%. There is a strong brand play in the sub- ₹1,000 category”.
Vasudev also said that “We believe that the brand will have a higher sell through due to lower returns as we have made sure that the sizing is standardised and better quality checks, and hence less discounting to clear stocks. Also, the supply chain cost will go down. We will update styles every two months”.
Currently ‘Metronaut’ will provide selection options for denim, t-shirts, shirts and accessories such as belts, wallets and sunglasses. It will later expand to products like footwear and backpacks. For Flipkart, men’s footwear is among the top-selling categories.