Myntra expands in-house brand portfolio, launches ‘Sztori’, a plus size brand

Must Read

Howdy, Modi! : World media reactions on Modi-Trump’ grand Houston Event address

New Delhi, Sep 23: United States President Donald Trump and Indian Prime Minister Narendra Modi on late Sunday shared...

Howdy Modi : Modi-Trump mark history in US-India relationship with great show at Houston

Houston, Sep 22:  Modi, delivering his speech at the historic event, talks about the development underwent over five years...

ECI announces dates of Maharashtra & Haryana elections; Single Phase Election on October 21; Result on 24th

Election Commission of India has announced the dates of much-awaited state elections. According to the Chief Election Commissioner, Sunil...

Flipkart-owned online fashion platform Myntra has launched new private label ‘Sztori’, in order to tap into the growing plus-size apparel market.

With the addition of the latest brand, the number of Myntra’s in-house fashion brands now stands at 17. Earlier this month, Myntra launched ‘House of Pataudi’, ethnic wear brand, in partnership with Bollywood actor Saif Ali Khan.

“Post identifying a white space opportunity in the segment, Myntra set out to design and develop merchandise under a new brand to cater to the category and make wearers look fashionable with multiple style options at affordable prices,” Myntra said in a statement.

The new plus-size apparel brand ‘Sztori’, will offer a wide range of products for both men and women, in large to four times large sizes, priced at ₹799-1,999.

According to Manohar Kamath, CXO and Head of Myntra Fashion Brands, the plus-size apparel market is expected to grow to $4-5 billion in 2020, out of the total Indian online apparel market of around $40 billion, as per research.

With a huge opportunity and a growing plus-size apparel market, Myntra is looking to cater to its customers by providing a wide range of products with affordable prices.

Myntra’s other in-house fashion brands include Roadster, HRX, Dressberry, Mast n Harbour, All About You, Moda Rapido, and Anouk. These in-house labels have contributed significantly to Myntra’s growth.

Earlier this month, it was reported that Walmart started selling Myntra’s private label ‘All About You’, in its stores in Canada, in a bid to take the brand global.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest News

Trump lauds relations with Italy, Rome seeks trade dialogue (Lead)

Washington, Oct 16 (IANS/AKI) Ties between Italy and the US "have never been so good", US President Donald Trump...

Libyan conflict risks destabilising Africa: Italy

Washington, Oct 16 (IANS/AKI) The protracted conflict in Libya could destabilise the whole of Africa, Italian President Sergio Mattarella said on Wednesday after talks...

Good friends buy Pakistan four months to ‘eliminate’ terror financing – But can it?

New Delhi, Oct 16 (IANS) With all-weather friend China heading the FATF, and backed by two other "brotherly countries" of Malaysia and Turkey, Pakistan...

Telcos passing off wirelines as mobile numbers to evade charges: Jio

New Delhi, Oct 16 (IANS) Reliance Jio has alleged incumbents, including state-run BSNL, Bharti Airtel and Vodafone Idea, have fraudulently masquerading wireline numbers as...

Vice President watches ‘Sye Raa…’ with Chiranjeevi

Hyderabad/ New Delhi, Oct 16 (IANS) Vice President M. Venkaiah Naidu on Wednesday watched Telugu movie "Sye Raa Narasimha Reddy" along with its lead...
- Advertisement -

More Articles Like This