Online fashion retailer, Myntra has launched an accelerator programme in collaboration with Chemistry and AKS, so that more people can be aware about the programme and they can select the best among the pool of talented people. Myntra is also planning to associate with local fashion brands because they have a better network with the people and they can also promote the accelerator programme in various cities, these brands can support the programme with a strong founding and unique product design. Myntra is an online platform for fashion brands and claims to have partnered with over 2,000 leading fashion and lifestyle brands in the country to provide a better dressing sense to the people and it also have features which states that what will look nice and which combination customers should have to wear. Myntra covers a wide range of brands such as Nike, Puma, Levis, Forever 21, Biba and many more.
Ananth Narayanan, CEO, Myntra’s Jabong has stated that “The brands will be able to leverage our core strengths largest mass premium customer base and data-driven insights on the consumer, while also getting operational support. We are looking at creating about ₹64 Crore incremental valuations for the Myntra Accelerator brands over the next three years and to provide services to more and more people. We look forward to working with the best of Indian entrepreneurial talent in the brand building space”
The programme will accelerate the growth of these brands through technical analytics and branding support from Myntra, it provides the platform where they can freely come up with any dressing sense and provide quality product to the customers.
Presently, they are connected with millions of customers and satisfying their wants by adopting the necessary changes in the market, after the collaboration with Chemistry, Myntra accelerator program may reach to 3 Million customers, in the coming 3 years. Apart from this AKS is an ethnic wear brand for the modern day Indian woman and deals only with one gender. It has calculated to a ₹386 Crore annual GMV in the consecutive 3 years, as per the response they are getting is has been expected that they’ll grow 10 times more from what they are today under the Myntra’s accelerator programme.