Fresh funds will be used to expand the user base by growing its outreach into tier 2 and tier 3 cities, along with exploring the NRI market for kids with cultural connect to India through a Hindi learning curriculum. It also plans to scale its operations and strengthen its technology platform.
OckyPocky provides an app, developed and designed for India that facilitates English language learning in kids with a heavy focus on vernacular languages. It also uses artificial intelligence and NLP to provide a personalised experience for kids. It was founded by ex-Youtube India head and IIM alumnus, Amit Agarwal in 2015.
The startup claims to have garnered over 2.3 million video views on its app within months of its launch, also pre-school kids have attempted more than 500,000 interactive sessions to date. There are more than 180,000 downloads on Google Play Store and over 6,000 downloads on the Apple App Store.
It aims to monetize the platform by implementing a freemium model for B2C by targetting mobile web users who are non-English speakers but want to teach English to their kids.
Harshad Lahoti, Founder, and CEO of ah! Ventures said, “OckyPocky is tapping into the ever-growing need for educating pre-school kids in English. It has wide applications in other sectors such as preschools, NGOs as well. Chinese startups in the space have already achieved unicorn status and OckyPocky aims to follow this growth trajectory by disrupting traditional kid-tech with an interactive, personalized and instant-learning curriculum,”.
ah! Ventures, a startup focused growth catalyst, provides a platform for investors and entrepreneurs to create growth opportunities for both. It was founded by Abhijeet Kumar and Harshad Lahoti in 2015. Some of its successful investments include FreightBazaar, crypto assets trading platform Unocoin, news and media platform Inc42, among many others.