Ola, India’s leading cab-hailing service provider, has today announced that it is partnering with Microsoft to build a new connected vehicle platform for car manufacturers across the globe.
As a part of the partnership, the Bengaluru-based cab aggregator will use Microsoft as its preferred cloud provider and will utilize Microsoft Azure to power Ola Play.
On its website Bhavish Aggarwal, Co-founder and CEO of Ola, said,
With Ola Play, we have already set the tone for connected vehicles in India; together with Microsoft, we can make the new platform available to a larger, global audience and unlock futuristic experiences for customers worldwide.
Satya Nadella, CEO, Microsoft, said,
Today’s car is quickly becoming the ultimate computing device and together with Ola, we’re focused on providing more intelligent, connected and productive experiences to our customers. The combination of Microsoft Azure, Office 365 and our AI platform with Ola Play will deliver new customer experiences and business opportunities across the automotive ecosystem.
In a statement, the company said that both Microsoft and Ola will further collaborate to help car manufacturers integrate the platform with vehicle systems.
Ola Play will now leverage Microsoft AI and IoT to enhance driver experiences with telematics and navigation guidance; passenger experiences with cloud-based infotainment and productivity; and provide auto manufacturers with custom digital experiences for their customers.
The platform will collect, analyse and learn from data taken in from user behaviour. This, in turn, will help with offering customization for the customer. It will allow smarter navigation and predict breakdowns, in the process enhancing safety and security.
Ola believes that this step will prove to be a game changer with the nature of its services, usage-based insurance, and other models.