Online beauty products marketplace Purplle raises ₹3.44 crore funding round

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Purplle, a Mumbai-based startup that operates an online beauty products marketplace, has announced that it has secured around ₹3.44 crore in its new funding round from a bunch of investors.

The funding round was led by Singapore-based Mountain Pine Capital and Suncoast Investments, along with the participation of a few other investors, who remains unnamed.

In July this year, the company was reportedly close to raising around $6 million in its Series B funding round. At this time, it is not known if this new funding round is a part of the previous round or not.

Puplle was founded in the year 2011 by Rahul Dash and Manish Taneja. The platform is an online store that sells beauty products such as cosmetics, fragrances, and skin and hair care products. It currently associates with more than 200 brands in the masstige to premium brands.

While the platform primarily caters to women, it also offers beauty products for men in categories like haircare, skincare, fragrance, beard and shaving care. The company also offers a virtual assistant to help users make purchasing decisions.

Prior to this funding round, the company had raised an undisclosed sum from JSW Ventures, Blume Ventures and early-to-growth-stage VC firm IvyCap Ventures in July last year. Before that, it had raised its Series A funding from IvyCap Ventures. The company first raised its seed funding in 2013 from Blume Ventures, Mumbai Angels and Chennai Angels.

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