Oyo launches multilingual support on app to attract users from Tier II, III cities

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India’s fastest emerging hospitality platform Oyo, has announced to offer multilingual support, including Hindi and Bahasa (Indonesia) languages on its customer app and mobile web platforms.

The company said that it is aiming to introduce additional Indian and international language support in the coming months. The multilingual support is now available in Hindi, English, Bahasa, Arabic, Japanese, and Vietnamese languages.

“Through its newly launched multi-lingual support on the customer app and mobile web platforms, OYO aims to offer a hassle-free and customised booking experience to millions of users across the world,” the company added.

The SoftBank backed hospitality chain Oyo was started by Ritesh Agarwal in 2013. The startup was started from a single hotel to over 8500 hotels at present. It is the fastest growing network of hotels, offline and online.

It operates in more than 800 cities in 80 countries, including the US, Europe, UK, India, Malaysia, Middle East, Indonesia, Philippines, and Japan.

“With this multi-lingual support, we aim to make user interactions hassle-free and convenient, further adding to the overall customer experience across the world. Hindi is the most widely spoken language in India and we believe that the language support makes us more accessible to our customers in tier II and III cities,” Anil Goel, group chief technology  and product officer, OYO Hotels & Homes said.

Further, the company claims that in June 2019, it witnessed about 40 per cent demand coming from non-metro users in cities like Jaipur, Noida, Pune, Chandigarh, Lucknow, Bhubaneswar, Ahmedabad, Indore, Dehradun, Patna, Bhopal, and Ghaziabad.

According to industry reports, Hindi internet user base is likely to outgrow the English user base in India by 2021, and along with Marathi and Bengali, users will drive volume growth.

While, other hospitality startups, which are emerging at a fast pace in India include  YatraFabhotelsTreeboMakeMyTripClearTrip, etc.

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