OYO launches “OYO Wizard”, a customer membership program with benefits

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India’s leading hospitality company OYO has launched OYO Wizard, its customer membership program. OYO’s new initiative is aimed at recognising and rewarding loyal customers.

The new OYO Wizard membership is currently available at an early bird price of ₹99. It is aimed at strengthening and deepening customer engagement by providing highly rated and curated hotels to loyal customers and best price.

Benefits and rewards of the OYO Wizard membership include an extra 5% instant discount on current bookings, along with additional OYO money. Super OYO benefits include a 10% additional discount on future stays at the Wizard Base hotel, along with a 5% additional discount at all Wizard member hotels.

Maninder Gulati, chief of strategy, OYO, said: “OYO’s approach to hospitality – diverse brand portfolio, the maintenance of quality across properties, great design, thoughtful amenities – is why guests love us and have chosen OYO as their preferred accommodation across geographies.”

He further added, “With 95% of our revenue coming from repeat and organic customers, we knew it was time to give back. OYO Wizard will enable us to take the OYO experience a step further by making it possible for us to engage with customers in a more personal and meaningful manner. We believe that this initiative is an important milestone in our efforts to streamline our customer offerings across our global hospitality network.”

These benefits will soon also be extended to international OYO hotels in China, Malaysia, and Nepal. OYO Wizard will cover all hotels across portfolios including OYO Rooms, OYO Townhouse, OYO Home, SilverKey, Capital O, and Edition O.

Membership programmes are an engaging way to expand and build a loyal customer base, giving exclusive benefits to customers. OYO has a vast presence and the new programme will only strengthen its position in the market.

Earlier this month, OYO approved new ESOP plan to expand employee benefits and it also acquired wedding planning startup Weddingz, in order to strengthen its wedding vertical.

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