Thu. Mar 28th, 2024

Oyo, India’s largest hospitality chain has stepped under a year-long strategic partnership with Meituan, China’s e-commerce platform.

According to the company, OYO’s hotel brand in China, OYO Jiudian, will be listing 8,000 of its accommodations on the Meituan Hotels platform.

“We (OYO Jiudian) are proactively delivering on China’s focus on reforming the supply sector and are always open to partner with like-minded and customer-focused organisations that are contributing to the development of the travel and hospitality industry. Our partnership with Meituan is a reflection of our commitment to providing quality living spaces to consumers and creating higher value for small- and medium-sized standalone hotel owners across China,” Sam Shih, COO, Oyo China said.

The SoftBank backed hospitality chain Oyo was started by Ritesh Agarwal in 2013. The startup was started from a single hotel to over 8500 hotels at present. It is the fastest growing network of hotels, offline and online and the current evaluation is over $400 million.

At present, the company operates more than 23,000 properties with more than 850,000 rooms, making it the world’s sixth-largest lodging provider by its own measure.

While, e-commerce platform Meituan offers over 200 service categories including catering, on-demand delivery, car-hailing, bike-sharing, hotel and travel booking, movie ticketing, and other lifestyle services.

Meituan Hotels, as an accommodation service platform, offers hotel accommodation options that range from high-end to affordable stays and family-run small boutique hotels.

OYO Jiudian is using its full-scale fulfillment-led model to create living spaces. In a period of 1.6 years, it has strategically expanded its presence across Tier II, III, IV, V and VI cities with a focus on hotels that are 80 rooms or less.

“We have held strong the principles of opening up and achieving mutual wins. We wish to work with various kinds of partners to harness technological innovation and provide well-rounded services that satisfy our customers, thus creating better living experiences to consumers and generating higher values and generating better revenue for hotel partners,” Guo Qing, vice president of Meituan Group, general manager of Meituan Hotel, Meituan Ticketing and Meituan Vacation, said.

While, other hospitality startups, which are emerging at a fast pace in India includes  YatraFabhotelsTreeboMakeMyTripClearTrip, etc.

 

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