Thu. Mar 28th, 2024
money

Baby Destination, a Delhi-based startup which provides online maternity and parenting lifestyle management service, has raised around ₹2 crore in its seed funding round.

The funding comes from GEMs Partners, a micro venture capital fund, and Tariq Khan, who is an angel investor based in New York, US.

The proceedings of the current round will be used by the company to push internal growth and to hire more people to its team and product development team.

Tamanna Dhamija, who is the founder of the company, said in a statement:

The fresh capital will be used for pushing internal growth and hiring in key areas such as technology and product development, community management, business development and marketing and sales. The funding will also support our long-term goal to become a globally recognised digital parenting platform for personalised information and product discovery.

Further, Tarun Dhamija, co-founder of the company, added:

We aim to achieve at least 1 million monthly user sessions by next year-end and become operationally EBITDA positive, as we continue expanding our B2B client base, tie-ups and revenues.

Founded by  Tamanna Dhamija and Tarun Dhamija in 2016, Baby Destination is a digital parenting community where users can learn and share parenting experiences and recommendations.

The company provides parenting information and resources depending on the child’s life stage through online micro-communities, social media engagement, video parenting and offline events targeting mothers and kids.

According to the company, it has a network of three million mothers on Facebook and engages with more than 4,000 mothers on WhatsApp to create a peer-to-peer digital community.

By Jeet