Super Smelly will use the infused financials for research, product testing and further enhancing its portfolio.
Varun Sethi, founder of Lyte Investment Bank said, “We are impressed by the domain knowledge of the team and the quality of products Super Smelly is offering in a niche market. The investment shall accelerate the already impressive growth of the company. We foresee this segment of skincare being developed into a new vertical and Super Smelly, with a fast-mover advantage, can grow at a fast pace.”
The startup Super Smelly targets person between 7 to 19 years of age.
As per its website, its product range features deodorant sprays, cream-sticks, face washes, pocket perfumes, lip balms and shower gels.
At present, Super Smelly products are available across 250 outlets in Delhi-NCR.
Dipali Mathur Dayal, co-founder at Super Smelly, said, “Personal care segment for GenZ is a growing market in India, which currently stands at Rs 10,000 crore. We are highly positive about the industry’s growth. The capital infusion will bolster our commitment towards revolutionising the niche segment of personal care products for GenZ. With these funds, we further plan to build awareness and conduct research and trials for our upcoming products.”