With the fresh funding, the startup Bare Anatomy will look to augment its research and development labs, strengthen marketing and technology operations.
Vimal Bhola, co-founder of Bare Anatomy said that the company plans to grow its research and development activities to create customized beauty products.
“We’ll invest in the modernization of our R&D lab to deliver safe and effective products to our customers which are at par with the European safety standards,” he added.
All the products are personalized as per the customers’ unique needs and are manufactured only after receiving the order.
To order products, customers have to take a quiz on the website, which asks questions related to their hair profile and preferences.
One can pick the hair goals they want to achieve, pick the color and fragrance of their products, so much so that customers even print their names on their bottles.
“Many other industries have adapted to personalization. Clothes have been tailor-made for years, food is prepared to order based on your preferences and streaming platforms have also jumped on the bandwagon. When it comes to personal care, personalization is yet undiscovered. That’s where we wanted to revolutionize the beauty industry and bring in something as powerful, yet accurate,” Chawla, chief executive of Bare Anatomy said.