Petcare platform Wiggles raises $1 million in maiden funding round from slew of angel investors

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Wiggles, a petcare startup, has secured $1 million (approx INR 7 crore) in its maiden funding round from a slew of angel investors, reported Inc42.

The Pune-based startup Wiggles, will implement the infused financials to strengthen its presence, operations, distribution and expand its product range and introduce more products.

Anushka Iyer, Founder and CEO of Wiggles, said that the company has witnessed 40% month on month growth since June 2019 along with a 4x return on costs. “Having started off our operations in a single city – Pune, we have now expanded our presence to Mumbai. We are focused on creating a brand with PAN India presence,” she added.

Wiggles was founded by Anushka Iyer in 2018. The platform Wiggles provides pet-focused products across India via partnerships with ecommerce companies. Besides selling its products online, Wiggles also provides vet on call and grooming services across Pune and Mumbai.

The company Wiggles said that it aims to introduce transparency associated with costs, medication, nutrition and wellness options across the pet industry.

As per its website, Wiggles claims that the platform’s flagship offering is the Wiggles Box which contains anti-parasitic medicines, nutritional products and essential vitamins for a pet, which is backed by personalised alerts through the company’s app ensuring that the pets never misses their doses again.

Besides Wiggles, other petcare startups in the segment include Heads Up For Tails and CoZo.

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