Hubhopper, a podcasting platform has join hands with Indus OS, a homegrown system apps company in order to place local audio content to Indian audiences pan-India, cited ET.
This integration will result in users accessing content in over 10 Indian languages on various Indian mobile brands.
“We, as Indians, have a rich and beautiful relationship with audio and with storytelling in general. At Hubhopper we are committed to make audio content as accessible and localised as possible as we move further towards this exciting world of smartphone adoption and digitization,” Gautam Raj Anand, Founder and CEO, Hubhopper said.
Indus OS has been developing system apps for the Indian smartphone users to discover and consume digital content and services in the language of their choice.
Indus OS was founded in 2015 by Rakesh Deshmukh, Akash Dongre and Sudheer B.
Together the two companies have partnered to power millions of devices with podcasts and audio content on Indus One.
“Our focus at Indus OS is to simplify discovery and consumption of digital content and services, thus ensuring a truly inclusive digital growth and an enriched user experience for everyone,” Rakesh Deshmukh, Co-Founder and CEO of Indus OS, said.
While, Bengaluru-based Hubhopper was started by Gauram Raj Anand and Uday Raj Anand. It has an elaborate podcast directory of over a million hours of content across 15 languages and 8 products spread across both the listeners as well as creators of this medium.
The collaboration is expected to further expand the reach of audio content to additional geographies, enabling easy access to the best and the most relatable audio content for mobile users.
Some of the significant players in the podcasting industry includes ViralShots, Flipboard, Inshorts, Dailyhunt, Feedly, Newser, Pocket, among others.