The Indian Wire » Startups » Rajinikath’s daughter Aishwaryaa invests in Mumbai-based startup SARVA
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Rajinikath’s daughter Aishwaryaa invests in Mumbai-based startup SARVA

Rajinikanth’s daughter Aishwaryaa R. Dhanush, has, reportedly, invested an undisclosed amount in a Mumbai-based fitness startup SARVA.

With this investment, Aishwaryaa joins hands with Malaika Arora to become a core part of the Diva Yoga team, leading its growth in the South. Diva Yoga is the yoga wellness arm of SARVA.

Recently, celebrity Shahid Kapoor, along with his wife Mira Kapoor, also infused funds in SARVA. While, some of the global celebrities such as Jennifer Lopez, Alex Rodriguez, have also put capital in the startup.

Aishwaryaa R. Dhanush said, “Our modern lifestyle is a cesspool of illnesses and today, stress, anxiety, depression, sleeplessness, and obesity are the real monsters we fight daily. I have been following Malaika and Sarvesh’s work on SARVA and Diva Yoga closely and it’s amazing how our thought processes align perfectly on all things related to holistic wellness.”

SARVA was founded by Sarvesh Shashi in 2016. The startup envisions to build a global community of physically, mentally and emotionally fit individuals, through yoga, mindfulness, movement and beyond.

SARVA provide access to yoga, mindfulness and wellness to the world through two approaches – physical and digital.

Physical approach includes the company’s state-of-the-art brick and mortar studios and lifestyle products. The accessible and interactive digital platform constitutes the digital approach.

SARVA aspires to service over 100 million consumers in the next five years.

The company claims that it is close to achieving 100 studios in the country by next month spread across Delhi, Mumbai, and Bengaluru. While, SARVA currently operates over 3500 classes every week, having a capacity of over 18,000 members a day.

Whereas, Shashi claims that the company has grown 12X in terms of revenue in the last three years. He also emphasised that there has been a steady increase in its store level EBIDTA margins and same-studio sales growth has gone up by 28%.

Further, SARVA’s digital offerings spanning the mindful music, guided meditation, and interactive fitness space, will be launched in the third quarter this year. The company then aims to have 500K users in the next six months for the service.

With the global wellness market pegged at $4.2 Tn, the fitness, mind, and body segment accounting for $595 Bn, and the global yoga market constituting $80 Bn. Encashing on the opportunities in the segment are venture capitalists, angel investors and now celebrity investors.

Some of the significant yoga-driven startups includes AyurUniverse, Mind.fit, Yoga Jal, Yogasthenics, and others.

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