Wed. Nov 30th, 2022
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Reliance Industries-owned conversational AI platform Haptik, has acquired conversational commerce startup The acquisition will enable Mumbai-based startup Haptik to further enhance voice and chat commerce solutions for its customers globally, and leverage the platform to power multilingual experiences.

“But given our mission to enable the paradigm shift from clicks to conversations, commerce was always the next frontier. The team has taken a very unique approach to solving this problem, which is totally different from what we have today. This is what attracted us to them, and then once we got to know the team better it was a no brainer,” the company said.

In April 2019, Reliance Industries’ subsidiary Reliance Jio acquired a majority stake in Haptik in a $100 million deal.

Whereas, was started by Anand Ramachandran and Vivek Arya in 2016. It is a platform to create an expert advisor-like conversational shopping experience in any retail or e-commerce domains. enables an AI assistant which can understand a customer’s needs through natural conversation, offers relevant recommendations and explains why that may be the best choice.

The AI assistant builds in-depth knowledge through available information like product details and customer reviews.

“We have been working in the areas of  NLP, Text Processing, Semantic Search and Information Retrieval for more than 10 years,” said Anand Ramachandran, Co-founder of

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