Rental-based startups to start rating customers soon

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Drivezy, Zoomcar, Furlenco and Rentomojo, including other rental startups will soon start rating its customers in order to predict their behavior and to reduce warranty contracts, reported ET.

The similar working mechanism is used by financial services players to understand customer’s credit-worthiness and sell products accordingly.

The platform, which is expected to be launched at the end of 2019, will enable to startups to develop a profile and add a score to the user, based on a customer’s past behaviour. Also, the profile will be ratified through an Aadhaar-based KYC verification.

“At the moment, we do not have a way to predict customer behaviour. The problem is, when a company blacklists a customer, he or she can very easily move to another (rental startup), which is why this is being built in collaboration so that we can avoid such customers,” said a Drivezy spokesperson.

Drivezy was founded in April 2015 by Ashwarya Pratap Singh, Hemant SahVasant Vermaand Amit Sahu. The company went by the name Justride and served as an aggregator in the carsharing space. However, the company underwent a rebranding and shifted focus to the marketplace model.

The platform also offers rentals for cars and two-wheelers to customers, while car owners can list their vehicles on Drivezy’s platform for customers to select for rentals.

Whereas, Zoomcar was founded by Greg Moran and David Back in 2013 in Bengaluru. It offers self-driving rentals as well as car subscription.

The company is currently backed by Mahindra and Mahindra Ltd (M&M).

On the other end, Furlenco was founded by Ajith Mohan Karimpana in 2011. It is an online furniture renting platform offering home furniture on a subscription basis in Bengaluru, Delhi/NCR, Mumbai and Pune.

Rentomojo is an Indian marketplace that offers furniture, furnishings, appliances and other home verticals that house hunters can book at affordable rentals.

The company was founded by Geetansh Bamania in November 2014.

The move could resolve many trust-based issues for these startups, but will be challenging to implement, say experts.

“This can be an interesting way going forward. Although we have shared data before, it is not an ongoing collaboration,” said Karimpana, founder and CEO of Furlenco.

Similarly, other Indian rental startups includes,, NestAway,, Zenify.


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