Kaarya Naturals, a health food company has bagged an undisclosed sum of money from Roots Ventures.
Mumbai-based foodtech startup will use the infused funds to expand its product range and reach through online and offline channels.
Japan Vyas, Managing Partner, Roots Ventures, said, “We are what I call a snacking nation, but at the same time, we are increasingly witnessing a trend of eating healthy without compromising on taste. Consumers are focusing on nutrition and additionally, vegetarians looking for ways to overcome protein deficiency in their traditional diet.”
Kaarya Naturals was founded by Kajal Bhatia in 2017. The platform claims to make 100 percent natural, vegan, gluten-free, and minimally processed healthy snacks, which are based on the philosophy that eating right 80 percent of the time allows individuals to balance health without compromising on taste.
Its current product portfolio comprises of energy bars for nutrition-on-the-go that comes in three flavours cranberry, blueberry and toughnut.
Roots Ventures, on the other hand, was started by Japan Vyas and Ravinder Vashisht in 2018. It is a multi-stage and sector agnostic investing platform.
Kajal Bhatia, Founder and CEO, Kaarya Naturals, said, “As a whole food nutritionist and a homemaker, I was always searching for honest food products that develop high-quality, clean and safe food from sustainable and humane sources. When I struggled to find these products consistently, I decided to create my own. It is about inclusiveness, expanding choices, and fostering innovation.”