SaaS-based unicorn Freshworks announces expansion of services in US market

Amidst its likely initial public offering (IPO), Freshworks, a SaaS-based platform, is looking to expand its services to the United States as the demand for small and medium businesses segment surges, reported Mint.

The development from Freshworks comes a week after it had announced the opening of its second US office in Dever and said that it would hire over 100 sales and solution engineers.

David Thompson, chief marketing officer at US Freshworks, said that the customer engagement software company is looking to cater to the growing demand from the SMB and enterprise segments in the US and is also looking for acquisitions that will enhance its offerings.

“The US headquarters has about 200 people right now, growing very quickly to 300 people soon,” he added.

Chennai-based Freshworks was founded by Girish MathruboothamShan Krishnasamy in 2010. It provides SaaS-based solutions for organisations to enhance customer support, sales and marketing professionals by creating better communication channels to enhance customer experience and facilitating quicker resolution of issues.

Freshworks claimed that the company has 35,000 paying customers and its billings in the April-June quarter have increased by 69 per cent.

More than 2,000 Freshworks employees work out of Chennai, and it has offices in Bengaluru and Hyderabad. The company also claims that a significant portion of Freshworks’ revenue comes from small and medium businesses in the US.

Furthermore, according to a study, almost 70 per cent of small businesses and mid-market enterprises are thinking of changing their CRM software in the next two years.

Besides, Freshworks, other startups on the similar runway include Agile CRMCapillaryTechnologiesBuildaBazaarChargebeeHotellogix, etc.

Also read: SaaS startup Freshworks eyes to raise fresh funding round ahead of IPO

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