Delhi-based customer experience automation platform Seekify has raised around ₹10.5 crores ($1.5 million) in a seed funding round led by Sequoia Capital‘s Surge, as reported by ET. Other angel investors that participated in the round included Nishant Rao, the Founding Partner of Avataar Venture Partners, Gaurav Agarwal, Co-Founder of 1mg, and Sameer Maheshwari, Co-Founder of HealthKart.
The funds raised will be used to boost technology and acquire talent across various functions.
Seekify was founded by Arihant Jain and Ajeet Kushwaha in 2019. Its customer experience automation platform integrates into multiple customer experience software to aggregate data in order to automate and simply CX.
Talking about the Seekify, Nishant Rao, Avataar Venture Partners’ Founding Partner, said, “Their understanding of CX (customer experience) space, ability to build global Software-as-a-Service products and strong international go-to-market experience make them do very well globally.”
According to the market research firm IDC, the CX management market is expected to reach $14.5 billion by 2024 from $7.8 billion in 2019, growing at a CAGR of 13.3%. Furthermore, with global spending forecasted to increase from $500 million in 2019 to $640 million by 2022 on customer experience technology, Seekfiy is moving in the right direction with its plans to leverage technology to strengthen its hold in the market.
Earlier this year, Cisco announced that it will acquire CloudCherry, a customer experience management company, in a bid to improve customer experience and build customer loyalty.