Helo, a ByteDance-owned social media platform and ShareChat, a Bengaluru-based vernacular social content platform are offering referral bonus to their users.
The move has been made in order to leverage and keep the user’s interest at a good pace.
“While the majority of our user growth has been organic and by word of mouth, we believe that these are still early days for Helo in India. Currently, we are experimenting with various ways to drive user growth. ‘Invite and earn’ is a part of the various experimental programmes we are running to gauge user reception and engagement,” a Helo spokesperson said.
Helo, a social media platform, available in 14 Indian languages, was launched in 2018. It claims to have more than 50 million monthly active users.
The platform is offering upto INR 31 to its users for referring friends or family. The interesting part is that the company has divided this amount over a week, ensuring user stickiness.
The spokesperson added, “We recognise that driving user growth in a highly competitive market like India where user behaviour changes from state to state and a constant demand for a platform like Helo to bridge the information gap for regional language users does not entail a one-size-fits-all approach.”
ShareChat has started offering multiple options to earn through referrals. For starters, users can share links to their friends and earn INR 50 as well as a scratch card after three successful referrals.
A study by KPMG India and Google revealed that Indian languages internet users are expected to grow at a CAGR of 18 per cent against English users of 3 per cent.
Besides, there are other social media platforms in the similar domain, which includes ROPOSO, BetterButter, Giphy, 9GAG, Vocal, TikTok, and many more.